T1_2024_S1_BUS213 - Research Methods

How will you guide your business through the complex variables of the modern marketplace? How will you make sure you are well informed about the risks you face? That your decisions are based on solid and reliable information? This Unit explores the concepts and practice of research and its use in various decision-making contexts. Learn the basic knowledge and skills to conduct business research: how to design a research project, undertake a literature review, gather information using qualitative and quantitative methods, and write a credible research report. You will understand the importance of research for developing an ethical and socially responsible enterprise.